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Business operations are conducted from its headquarters in Stoke-on-Trent, alongside a satellite office in Malta. It was founded by Denise Coates, who remains the majority shareholder and joint-chief executive, alongside her brother John Coates.

Salary Denise Coates\n\n Denise Coates (CEO - Bet365 - United Kingdom) earns a salary of 1,500,000,000.00 per year. -Financial Times March 2024: Bet365 chief Denise Coates has her pay cut for first time in 3 years. Base salary falls more than a third to 250mn as gambling group's revenues hit by pandemic.